As one of the most sophisticated e-commerce markets, Australia is a smaller but solvable market for online shopping. Dominated by a leading American e-commerce company, Australia still has little digital space for a number of local players to have an established foothold.

Australia ranks as the 10th largest e-commerce market in the world by revenue.

Breaking into the Australian eCommerce is an exciting opportunity to expand globally for online sellers who are looking to grow their businesses and reach new audiences.

But, before exploring a wholly new country and eCommerce market on the other side of the world, it is imperative that you have a well-thought-out plan in place.

In a report by Australia Post —  the company responsible for delivering all of the e-commerce goods across the country — it was found that between 2017 and 2018 Australia’s total e-commerce revenue was AUD $27.5 billion and continued to grow by 20.2 percent year on year.

The top categories securing the purchases from Australian consumers are:

Variety stores – 35.6%

Fashion – 27%

Homeware and appliances – 11.5 %

So, what exactly do you need to know about selling in Australia? And what are the best Australian marketplaces to be aware of?

Much like it’s wealthy counterparts abroad, the Australian e-commerce market is made up of a mix of American e-commerce superpowers — such as eBay and Amazon, which both sit in the top three —  as well as local players, such as Woolworths, JB Hi-Fi and Kmart. Apart from the American influence, however, it is only UK-founded Gumtree that has made its way to the top 10, highlighting the strength of Australian brands in the Australian e-commerce sector.

Supermarkets, department stores, electronics, and discount specialists make up the majority in our top 10, with only and the marketplaces coming in as pure e-commerce platforms.

List of top e-commerce Marketplaces in Australia

1. eBay Australia : eBay Australia mirrors the services of its international platforms, allowing individuals and companies alike to sell directly through the platform, both in auctions and immediate sales. The categories available are fashion, motors, home and garden, electronics, collectibles, and more.

2. Gumtree Australia : Gumtree Australia operates in categories including apparel, accessories, cars and vehicles, home and garden, jobs, real estate, services for hire, and more.

3. Amazon Australia : While Amazon was shipping to Australia for some time, it only established its presence in 2017, meaning it has only been operating in the country for three years and has already climbed to be the third-largest e-commerce site in the country. Today, Amazon offers Australians a wide range of goods encompassing digital media, books, electronics, fashion, fitness, automotive and much more. has estimated 28.80 Mn visitors/month on its platform.

4. Woolworths : The Woolworths online range includes categories for fruit and vegetables, meat, seafood and deli, bakery, dairy, health and beauty, household and lunchbox, among others.

5. JB Hi-Fi : The JB Hi-Fi’s range of items includes devices such as computers and tablets, TVs, headphones, speakers and audio, smart home, mobile phones, gaming, drones and robotics, and home appliances.

6. Kmart Australia : Pioneering in the affordable retail sector, Kmart offers low-priced consumer items in categories from home and living to electronics, apparel for women, men, kids, and babies, sports, gifts, and parties. Fashion is the category that a majority of Kmart consumers use the site for.

7. Big W : It was 2010 when Big W opened its online store,, and it has since grown to become one of the leading online variety stores — in direct competition with Kmart. Big W offers apparel and products in categories such as baby, kids, women, men, home, travel, and outdoor.

8. : offers products in a broad range of categories from consumer electronics to home and garden, furniture, office supplies, baby and kids products, and more.

9. Coles : In the early 2000s, Coles came online to offer customers goods through their e-commerce platform, and by 2003 it was one of the largest online supermarkets. Today its online site offers grocery items including fresh produce, bakery, dairy, liquor, as well as household items, such as glassware, utensils, and more.

10. Chemist Warehouse : With an estimated number of monthly visitors totalling 8.74 million, Chemist Warehouse became a significant brand in the Australian retail sector, and thanks to its online store, it now services the entire country, offering health products including medicine, vitamins, cosmetics, health items, paramedical products, and other pharmaceutical items.

Big News for E-commerce Sellers in India!

If you are looking to expand your E-commerce global business in Australia, this is the ideal opportunity for you!

To offer new sellers a helping hand as they get setup on, the platform is offering a subscription fee rebate for three months (total value $149.85) when you register before 31 May 2020*(TnC apply).

Don’t lose your time, simply register your seller account with Amazon Australia today!.

Start Saving, Start Selling!

Read here to know more about the offer.

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