It’s that time of the year again!
PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard-to-beat deals. Hopefully, you’ve been prepping for this major event, but if not, don’t sweat!
We’ve got helpful LAST MINUTE tips to help optimize your inventory, deal offerings, and bids for the boost in traffic and sales.
There are some last-minute checks YOU MUST make before sending off for the big event.
Coupons and securing your deal status is also a way to combat suppression and ensuring you’ve got ridiculously tempting offers that’ll be hard to refuse. You’ll also find a jump in recommended ad bids, so you’ll want to make multiple optimizations each day. Don’t let the ad budget run out! And of course, promote off-Amazon. Social, paid search, website, email—the whole host of ways to capture your audiences!
#1 Optimize your listings.
You are not the only seller participating in the Prime Day sale. Millions of retailers are competing for the same audience as you, trying to make their listings appear on top of the search results, hoping to gain better CTR(Click-through Rates) and higher traffic.
You need to make sure your listings win in your niche, at least!
Chances are, you have already taken care of this part by now. However, rechecking wouldn’t hurt.
Look for opportunities to improve. Try tweaking the title, or change the description by adding a new detail, or check and see if your listing is missing out on any of the latest and relevant keywords.
Note – Please refer to Category specific style guides (present in Seller central) which encapsulates all the Best practices for a certain category and promises to optimize the listings to garner more visibility.
#2 Check your Product Pictures
The most intriguing part of your Amazon product listing is your product imagery. So, make sure your photos shine bright.
As a precautionary measure, run a quick audit of your listings and check to see if all your product images comply with Amazon’s rules. They should be of high quality, adhering to SEO, and posted with the right tags. You must also include your targeted keywords in the alt tags to further increase your chances of higher rankings.
If your product pictures are lacking quality, you can get them edited by an expert by opting for product image editing services.
Note – Please refer to Category specific style guides (present in Seller central) which encapsulates all the Best practices for imaging in a certain category.
#3 Offer product bundles
Amazon Prime Day is the perfect time to offer product bundles to maximize your sales, and get rid of old stock. A product bundle is a collection of complimentary items sold together (preferably with a single ASIN). Creating product bundles is easy: Amazon can recommend combinations for product bundles via its Virtual Product Bundles Tool.
#4 Revisit your pricing & offers
The best way to beat your competitors is to offer better deals. And Amazon Prime Day is all about deals. Check your prices, so that you can offer the top Amazon Prime Day deals for Amazon Prime Day 2021 while still turning a profit. Lightning Deals are particularly good at shifting stock, however you do need to apply to participate in them and check the eligibility criteria. Coupons and securing your deal status is also a way to combat suppression and ensuring you’ve got ridiculously tempting offers that’ll be hard to refuse.
#5 Save your marketing budget for day-of sales
Prepare your pay-per-click (PPC) budget for heavy advertising spend on Amazon once Prime Day starts. It is crucial to spend on promoting your product listing to get more eyes on your page.
The Sponsored Ads and Sponsored Brands have a major role to play on the Prime Day, so it is important to make sure you don’t go out of budget on that day.
#6 Promote on other sites.
To get a better rank in Amazon's search algorithm, it's "very powerful" to get traffic to your store's page that's redirected from other websites. You can't rely on one source of traffic. Advertise your sales across social media and your own website, and consider marketing campaigns to add links to popular blogs and influencers' sites. The more diverse the websites people are coming from, he says, the better your chances of your product being at the top of the page of search results. Use Social, paid search, website, email—the whole host of ways to capture your audiences!
#7 Participate in Prime Exclusive deals
Prime exclusive deals can be found on the Deals page of Seller central account and can be scheduled/edited till the Prime Day. Both Individual and Bulk discount methods through Excel are available in seller central.
This deal incentivizes the Buyer for becoming a Prime buyer with higher discounts and the seller by providing the ‘Prime Day’ Badge to their ASINs. Though the Badge is not ensured as the promotion is dynamic and rules keep changing every year, it does help in getting additional Sales normally.
#8 Requesting Customer reviews
High number of customer reviews on the products along with good visibility and Sales rank adds up a great deal to the Prime Day Sales. Hence, it’s important to request all the non-returned orders for a product review. Even without any additional Prime Day specific deals, a product which has good reviews and inventory in FBA is expected to witness a surge in Sales
#9 Clubbing Low Product reviews ASINs into a High performing Parent family
All the reviews for a child ASIN on Amazon are aggregated at the Parent level, hence it’s important to parent the ASINs well. This also gives an overall Halo effect to the low performing child ASINs and help them get better Sales on the Prime Day.
#10 Account Health : Working on Negative Feedbacks
The negative seller feedbacks which falls in one of the 3 conditions are liable to be struck off. The conditions are –
a) The seller feedback being a product review
b) Related to Fulfillment experience for an FBA order
c) Use of objectionable words in the seller feedback
A better account health and a seller feedback reinforces the seller trust and helps in better Sales conversion, especially for the High ASP products.
Don't miss the opportunity to increase your profits this Prime day. Receive payment of your Amazon store with PingPong today!
For any queries, reach out to us at cs-india@pingpongx.com