Building the portfolio will make you stand out and you will get an opportunity to demonstrate your skills to the potential clients.
Your portfolio website is the central place of your freelance work where people know more about your skills digitally and get in touch with you online.
If you're a web developer, graphic designer, content writer, you need to have a project portfolio to show off your skills. When you create your own portfolio, the way you represent is important.
Portfolio Benefits ?
A well assembled Project Portfolio for freelancing will help you to get high value clients. Having the strong Project Portfolio gives you higher profile views and you will get job invites from potential clients.
Here’s the top essentials for Freelancer Portfolio to get more Clients:
- Create a Visually appealing Website
- About page or Bio
- Tell your Expertise story
- Include Samples of your Work
- Feature client Testimonials
- Use Portfolio Screenshots with Link
- A Good Call To Action
- Regular Update of your Portfolio
#1. Create a Visually appealing Website
Just Like your Resume, your website imparts what you do and what separates you from the rest. Each Freelancer ought to have their specialist portfolio prepared before they approach a customer.
Set up your website with a good Domain Name and a website builder. Your Professional domain name represents your business name. You need to have a catchy logo so the client can recognize your brand.
#2. About Page or Bio
Having an about us section with Photo gives an individual touch and lets your client feel joined to you through the internet. It likewise gives genuineness to the freelancer portfolio website. You can also include your educational background or if you have learned any skills.
Your Photo shows your personality, people will like, and they trust you more. Since any individual who is curious about working with you'll in all likelihood read through your about page before connecting.
#3. Tell your Expertise Story
Your landing page of the website introduces you and what you do. Add as much as information about your expertise. If you have more than one area of expertise, your portfolio should represent a variety of skills.
Each portfolio should be categorized separately with different expertise. Organize your portfolio well to showcase the best work first. Include the short story about the case studies that you have solved for any business.
You don't need to add long details of the project, you have to create a good summary of the long paperwork or a clip of the work. Better to create the visual representation of your work using charts or graphs, it gives the clear picture of the work.
Highlights the skills or tools which you have used to fulfill the client’s requirements.
If you are a website designer so you include web development projects or if you have a graphic designer so you can add illustration of your work.
#4. Include Samples of your Work
Your Project Portfolio is the collection of your projects. Remember, your website is all about making an impression. Focus on the best past practical works and put your portfolio projects front that give you much appreciation and review.
Provide examples of your past projects portfolio and give your potential client a clear picture of your working style and thought process, so they can understand well.
- Explain how you have solved the Client's Problem
- Put the reviews of the Previous Projects and also the client’s feedback
- Talk about the challenges you have faced
- How you have delivered the project perfectly to the clients.
Showoff your past works and this will help you to get desired clients.
#5. Feature Testimonials
Adding social proof like Testimonials shows credibility of your work and it allows you to fetch more potential clients. Get the feedback or review from the prior clients and feature it on your website. An online freelancer project portfolio enhances the visibility of your work and helps in getting more clients.
#6. Use Portfolio Screenshots with Link
Clients don’t know the area of expertise you have, you have to tell them how they will get benefited from your work. Include screenshots of your work that shows the practical examples of your prior work.
You can put any documents, spreadsheets, copywriting, social media posts, graphic designs, web design etc. on the freelance portfolio website.
#7. A Good Call To Action
Your Portfolio should always include a strong call to action, the potential clients contact you easily.
- Create a contact page on the website that allows clients to reach you out.
- Include CTA options including name and email address on top of the navigation bar.
- Most clients like to hire you, so make it easy for people to take the action (asking for the quote, fill out the form)
Make it basic for guests to connect with you when they realize they're keen on your services!
#8. Regular Update of your Portfolio
Consider who your customer is, you may need to re-organize or even change a little your portfolio each time you send it.
As you hone and improve your skills, make a point to include the latest work samples and update your expertise regularly.
As a freelancer your portfolio is an asset. Your freelance portfolio is certainly crucial to your landing more clients. So ensure you utilize the best tools and assets accessible on the web.