There are several important considerations to factor in reaping the most ROI from an e-commerce business. Besides a killer marketing strategy, you must come to the arena with an equally demanded product if you want to stay relevant in the game. However, product selection can be competitive in what feels like already saturated marketplaces.
Should you go with an uber-popular item? Or home in on a niche product tailored to a specific audience? Establishing a healthy balance between the two might do the trick. In the article, PingPong India narrows the results down to a single marketplace: Amazon, and exploring the 14 of the Hottest-Selling Products making sellers top dollars on the platform in 2021.
Pet Food
Makes sense, right? One can barely log in to a social media platform these days without timelines, feeds and stories being flooded with pet videos: cats, dogs, pigs, birds - even GOATS! And they gotta eat.
Pet food demand has been consistent with the pet industry's growth. Additionally, pet food is less likely to experience a downturn because most people consider their animals a part of the family. Some people like their pets more than family - amiright - and go to any length to keep them healthy and happy.
Several brands and types of pet food exist, but it's dry dog food and dog treats that emerge as the two best-selling pet food products in this category.
HOT TIP: Cat ownership in the Asian regions continues to increase - which translates to higher cat food demand!
Toys & Games
Toys and games seem to increase in popularity year after year on Amazon's marketplace. Some available toy options are super simple (thinking inventory and shipping), making it that much simpler to break into this category.
Once you establish a reputation and a raving fanbase, the opportunities to continue adding other toys to the product offerings are abundant.
Portable Blender
An ever-increasing awareness of healthy eating has led to more people preparing meals at home. Plus, you know, quarantine.
On-the-go parents, fitness enthusiasts and even singles are rushing to stock their kitchen with portable blenders. From protein shakes, smoothies, and juices, portable blenders are a convenient and effective solution for those on-the-move lifestyles. After all, this product makes healthy eating as easy as pushing a button. Plus, as the name suggests, many portable blenders are convenient when traveling due to their extreme lightweight.
HOT TIP: With various brands available, consider durability, reputation and reliability when launching this product.
PLUS: Portable blenders can rank under multiple categories - like fitness accessories or home and kitchen accessories - meaning more exposure.
Doormats
Like most home decor products, the sale of doormats has been on the rise during the pandemic. With more people choosing to stay indoors, many are sprucing up their space and creating ambiance. What better place (and less budget-breaking) to start than a welcome mat?
Quirky, stylish doormats are in high demand, according to this market forecast. But popularity also varies depending on length, use and material.
Most of your clients will focus on aesthetics over function, so selecting a fun design can lead to making a killing on Amazon. Home merchandise is projected to be in demand for extended periods, so breaking into eCommerce with this product could be lucrative.
Baby Carriers
Baby carriers are receiving more attention amongst parents due to their recent innovative features. Carriers are an essential item for families with children, as they enable parents to carry their infants while keeping remaining hands free. Plus, they're excellent when on-the-go, eliminating the need for a stroller.
Ergonomic carriers that support the infant or baby's natural are particularly popular with padres. You can attract clients' attention on Amazon by highlighting studies that indicate the benefits of maintaining the baby's psychological and health compared to traditional baby wraps or slings.
Kitchen towels
The kitchen towels market has been on the rise since 2020, with experts not projecting the trend to end any time soon. Forecasts indicate that worldwide the kitchen towels market will be valued at 20.9 billion USD by 2026.
Kitchen towels are great for spot cleaning, holding hot utensils drying hands, and more. The advantage of these products is their durability and ability to withstand repetitive uses and washing - which will inevitably lead to improved reviews.
HOT TIP: Crotchet and hand-knitted towels, as well as those with new air-drying technology, are on-trend. Offering towels with these features will better position you to attract younger audiences, including college students and new homeowners.
Wireless Charging Stations
The convenience of wireless charging stations makes them highly appealing to consumers. Until now, people have had to fret over tangled cords and breakages. Wireless charging pads are compatible with phones and other devices like smartwatches and earbuds.
Their popularity is still in the growth phase. Launching this product on Amazon this year will still put you among front runners in this category.
HOT TIP: Queries for wireless charging stations are also on the rise, making them particularly popular gift ideas.
Handheld (Device Accessories
Did you know that the market for handheld device accessories will hit $284 billion by 2026?
These accessories are among the most trending items today, and interestingly, their high-profit margins are consistent. The most popular among them include phone and tablet gadgets. Due to this organic popularity, getting a leg up selling these products simultaneously garners you access to a diverse customer base using different types of devices.
HOT TIP: Want to boost sales? Consider headphones, batteries, cases, selfie sticks, and screen protectors.
Vehicle Mats and Upholstery
The demand for car mats and upholstery has been on the rise over the past few months, and as demand for tailor-made automotive interiors grows, the trend is likely to continue. In 2019, the automotive upholstery market was at 7.63 billion dollars, and forecasts indicate that it will grow at a rate of 6.5% annually until 2025.
HOT TIP: Customers who enjoy getting outdoors tend to prefer rubber mats that are durable and protect their cars' floor, while sports fans appreciate branded car mats - meaning inventory range!
Yoga Mats
At-home-exercising is part of the "new norm." In many places, gyms haven't reopened. Yoga mats have become an increasingly popular item, being that most home workouts involve aerobics and yoga that call for a yoga mat.
Last year, searches for yoga mats increased globally, and as many people have begun new routines amid stay-at-home orders, the demand will continue even in the longterm.
Blue Light Blocking Glasses
The use of computer screens for prolonged periods has increased concern for health and safety - particularly regarding eyes.
Blue light-blocking glasses are becoming a popular solution for users in need of fashionable but affordable eye protection. The glasses block the blue light that has been proven to cause dry eyes and complications that lead to eye irritations and infections.
Desk Chairs
Remote work is likely to stick around in many regions of the world, with many organizations declaring themselves permanently remote since the pandemic. Some companies even provide employees with stipends to outfit the home office. More people are turning to high-quality, ergonomic desk chairs for optimum comfort as they work from home.
Google Trends confirms that search volume has exponentially increased over the last few months. Having an ergonomic office chair supports the back and the neck, and other benefits essential to long-term health.
Hair Styling Tools and Accessories
The demand for beauty products has never shown any signs of plummeting. It experiences an increase in demand every year—bank on taking a share of this market revenue in 2021, selling hair styling tools and accessories.
With people increasingly looking for these products, you will also have a competitive advantage with opportunities to expand your product line and further leverage future sales with an expanded inventory.
Home Device Products
Home devices range from smart LED plugs, temperature sensors and home security cameras. Smart LED plugs have been in high demand for several years, with the trend continuing as people seek efficient light sources for purchasing online.
Additionally, as homeowners spend more and more time in their living spaces, there is a vast market for temperature sensors.
Smart home sensors make it easy for homeowners to monitor humidity and temperature while reporting the data to compatible smart hubs that communicate with other smart home devices. As the world gears more toward all things digital, selling these devices on Amazon is a no-brainer for capturing homeowners' attention.
This is yet another category that facilitates related inventory, like home security cameras. Homeowners prefer these devices since they can see the videos recorded through a security camera from their smartphones.
Final Thoughts:
Product selection is a vital factor when it comes to successful Amazon sales. PingPong India understands the challenge sellers face when filtering through the thousands of options of top-selling products. This list reflects thorough research that will help impact ROI when selling on Amazon. Plus, your PingPong account enables you to save more money when converting your sales profits to your local currency.